Targeted Tic Tac Coupon Creates 350% sales lift.

Recently an Outsite Networks client worked with their Tic Tac vendor to create a targeted transaction reward which created a 350% lift in sales. Loyalty members who purchased any size fountain drink or a coffee were given a random reward coupon that offered, Buy 1 Get 1 Free.

Loyalty member sales of Tic Tacs represented just 32% of all Tic Tac sales before the coupon was introduced. During the coupon’s promotion, loyalty sales of Tic Tacs jumped to 72% of all Tic Tac sales. Comparing market baskets from the previous weeks, the quantity sold to loyalty members jumped from 50 units to 300 units.

This example reward shows the power of printed coupons to drive impulse buying and substantially increase sales to loyalty members.

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Hear the Outsite Networks June Webinar

We invite you to listen to the June Outsite Networks Webinar, “Loyalty, a Proven Path to Success! - with guest speaker John Winter, VP Planning for Q Mart” for yourself.

The Outsite Networks June Webinar “Loyalty, a Proven Path to Success! - with guest speaker John Winter, VP Planning for Q Mart” was a great success with many great insights from John Winter and smart questions from our audience. For a limited time, you can view the recording of the webinar.

Please feel free to send any additional questions, comments and feedback to:
bsasnett@outsitenetworks.com | 404.474.0328

You are welcome to view the recorded Webinar at any time. You will need Windows Media Player 9 or higher to view the presentation.

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