As original pioneers in the c-store loyalty market, Outsite Networks has long been ready for the explosion of loyalty that is heading into the industry with the advent of loyalty ports found on most PCI compliant POS devices.

The Outsite Networks system works seamlessly with most POS loyalty ports. The addition of loyalty ports to POS systems opened the opportunity for some exciting new features in the Outsite Networks system (see sidebar).

Of course, the Outsite Networks system works completely with other POS systems that do not have a loyalty port. For companies that intend to retain their current POS systems with no loyalty port, the Outsite Networks system continues to offer the most extensive suite of loyalty capabilities available.

Because of its exclusive design structure, the Outsite Networks loyalty system offers a number of unique advantages for companies owning or considering switching to a PCI compliant POS system with a loyalty port:

• Only Outsite Networks captures both Loyal and Non-Loyal transaction data, showing you the true financial impact of your loyalty program. (Loyalty ports cannot provide non-loyal transaction data) Our system is the only system that can work with loyalty ports and still give you transaction level, non-loyal data at the same time. This allows retailers to measure the difference between loyal and non-loyal consumers.
  
• Outsite Networks lets you communicate and give targeted offers to NON-Loyalty customers too! Easily print a coupon for non-loyalty customers, based on their current purchase items, that gets them to come back within the week. Non-loyal customers can be up to 85% of your transactions. Now you have a way to reach them to spark additional sales and loyalty program registrations.
  
• Only loyalty system with interactive audio messages at the pump. With smart, entertaining audio messages it’s easy to communicate your promotions, attract new loyalty members, and increase vendor sales better than other loyalty programs and marketing.
  
• Outsite Networks’ Audio TouchPoints offer a competitive advantage in the market allowing you to play selective, entertaining messages to everyone including the 60%-80% of fuel buyers who never go into the store.
  
• Cross-advertise your program or sweepstakes with local radio stations using your TouchPoints audio.
  
• Even if only some of your sites will have POS equipment with loyalty ports (perhaps your chain has multiple fuel brands), the Outsite Networks system enables your loyalty program to work chain-wide.

Are you planning to purchase a POS system with a loyalty port? Get a FREE customized look at how an Outsite Networks Loyalty Program could work for you. Click Here

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