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With over 3.7 million customers in our retailers
programs, we’ve had plenty of opportunity to
learn what works and refine our program for
success—especially during tough times. The
numbers prove it.
According to a recently published independent study, our loyalty customers exhibit the following behaviors:
- Over 3.7 million members nationwide
- Over 1.2 billion transactions tracked
- 21% higher transaction size
- 200% increase in combination purchases
- Over 100% increase in purchases per month, from 1.8 to 3.8
- 1000 to 3000 members per location
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Store:
$29.50 monthly vs. $8.60 non-loyal, monthly
Fuel:
28 gallons loyal vs.
13 gallons non-loyal, monthly
78% of loyalty members buy
both fuel and in-store items.
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